About us
Lana is a Florida real estate development company with 30+ add-value opportunistic projects on our portfolio.
We pursue mid-sized real estate investment opportunities to attain the most sought-after results: Medium-Term Capital Gains and Long-Term Recurring Income.
The main reasons why a selected group of High Net Worth Accredited Investors, Family Offices and Funds partner with us are:
- We are a small quick responsive team, that has a laser focus approach developing just a few projects we “cherry pick” per year.
- Coming from the fix & flip industry, cost efficiency is within our genes.
- We value transparency and our investors have full access to our team.
- Our lean structure lets us charge fewer fees and share a higher percentage of the profits than our bigger competitors.
What
we do
Recurring income
build & lease
Enjoy a great recurring income for years to come. A great investment strategy is to hold well-located properties for lease income. There are several different types of properties, each one designed for a particular investment size, intended investment cycle and investment area. We pursue above-average returns by acquiring add-value properties at locations with landlord favorable legislation, great demographics, high-demand and good Cap-Rates. The average investment cycle is from 48 to 72 months.
Capital gains
build & sell
The best results come from opportunities that start from the ground up.
Our team of experts has a proven record of identifying unique opportunities in real estate development. By focusing on mid-sized projects, we navigate on the blue ocean, finding great opportunities that are small for the big developers and too big for the regular investor.
Our advanced data-mining techniques and extensive market research provides us intel to discover and secure the best locations in highly demanded neighborhoods and in up-trend markets, to build the most demanded product. From site acquisition to the product sale, we manage the whole process. The average cycle is from 24 to 36 months.
Portfolio
* Projects in different phases that Lana, its subsidiaries or its partners have been involved in as Developer.
Main team
Luis Noronha
Luis Noronha is an entrepreneur with more than 25 years of experience across the construction and real estate industries. Leveraging extensive experience in helping companies to grow, his areas of expertise include real estate, entrepreneurship, strategy, negotiations, business development, marketing, and private equity.
Since 2010, Luis Noronha has focused on real estate in the United States and developed 30+ add-value opportunistic residential projects. In 2017 Luis Noronha partnered with Douglas Strabelli to found Lana Construction, LLC a company with an in-house development and management team that focuses on work ethic and consistent pursuit of excellence in every project. An Officer in the Brazilian Military, Mackenzie University of Law graduate and postgraduate of FGV, a prestigious School of Business in São Paulo, Luis is also a contributor of Endeavor, a Global NPO that leads the high-impact entrepreneurship movement in underdeveloped countries, and is member of YPO, the premier leadership organization of Chief Executives in the World.
André Castro
Eight years of experience in the areas of finance, controlling and administration. André joined Lana Corp in 2015 and became a partner in 2018. His previous experience was as an analyst, controller and consultant for major companies such as EY (Ernst & Young) and Cimento Nassau.
PARTNERS
Douglas Strabelli
Engineer with over 20 years of experience in construction building, Douglas Strabelli, founder of Sagewood Construction, gathered in his portfolio great buildings in New York City like 815 5th Ave and 323 52nd St, as well as several residences in the Hamptons and the Miami Buildings One by Tross and 538 Meridian. Has been working with Lana Capital since 2016 in SFH constructions and renovations, and joined Lana Construction in 2017 as a partner.
Rodrigo Hipólito
With more than 10 years of experience in construction, having worked with large companies like Odebrecht, Rodrigo is an executive director at Lana Construction. He joined the company in 2017 and is currently overseeing Miami’s operation.
Rodrigo has a strong experience in building and leadership. He also holds a degree in civil engineer and a master in finance.
Ricardo Rodrigues
Brazilian Architect graduated in Architecture and Urbanism a few decades ago, Ricardo worked from an early age to develop and build commercial, industrial, and residential projects.
His projects demonstrate versatility not only in the use of materials such as modular concrete construction and reclaimed wood but also in diverse construction methods for industrial and commercial projects. The use of simple, elegant pure forms, and organic and natural lines, makes his design unique, always focused on the user perspective and how it will shape their lives.
Schedule a call
Get in touch
® Lana Group All Rigths Reserved
